Momentum is the whole product.
Anyone can start. BodyF1rst is built for week nine — points, streaks and standings that keep a workforce moving long after the January energy is gone.
Live on iOS & AndroidSlide 1 of 4: Momentum
What's inside
One app. No handoffs.
Six systems, one device. Pick any of them and watch where it lands — the same app your people already have open.
FitnessToday's pick, and the full workout library
The product
Every rep, meal and check-in lands in one place.
Real screens from the BodyF1rst app — the same product your people get on day one.
AI Coach · coach oversight
Software at scale. Humans where it counts.
Personal coaching has always been a perk for a handful of people. BodyF1rst gives it to the whole company — and then has a certified coach read the chart.
AI Coach
Plans, nutrition fixes and motivation at any hour, adapting to what actually got done rather than what was scheduled. Shift workers and travellers get the same coach.
Certified coach
Reads the whole picture, adjusts the program, and steps in where judgement beats automation — who's overreaching, and who has quietly dropped off.
Body Points
Points move people faster than posters.
Every workout, logged meal and check-in scores. Teams compete on a shared board, streaks build, and the coaching adapts as the numbers come in.
Cover the moment training can't.
BodyF1RST partnered with HealthShield for best-in-class virtual preventive and premium in-person care. Training and nutrition handle the day to day — HealthShield covers the moment someone actually needs a doctor.
Talk to a Doctor
Virtual primary care — video and phone visits with board-certified physicians.
In Person Urgent Care
Cash-for-Care network — in-person urgent visits at negotiated rates.
Lab Program
QuestSelect — discounted diagnostic lab work at Quest Diagnostics locations.
Pharmacy Care
$0 cost on 800+ common medications through MedImpact, plus up to 80% off 3,600+ more.
Mental Health
Unlimited counseling with licensed clinicians — available 24/7/365 by phone.
Care Navigator
Personalized help finding providers, understanding bills, and navigating care decisions.
Services shown are the six HealthShield tiles configured in the app.
Availability depends on your organization's plan.
Programs
Pick the program. We'll run it.
Whether you're rolling this out to an organization, training on your own, or running a company-wide challenge.
Corporate
A dedicated coach manages your organization's program across mental wellness, nutrition and fitness.
- Dedicated coach
- Mental wellness
- Nutrition planning
- Fitness programs
Individual
One-on-one coaching with personalized workout plans, nutrition guidance and mental wellness support.
- 1-on-1 coaching
- Custom workouts
- Nutrition guidance
- Mental wellness
Confidence Academy
Build real confidence through challenges. Earn Body Points, compete on leaderboards, win cash prizes.
- 10+ challenges
- Cash prizes
- Family division
- Body Points
For HR & benefits teams
Roll it out. Then actually report on it.
Participation by team, challenges you run yourself, and reporting that shows where engagement is slipping while there's still time to fix it.
Who's actually using it
Break activity down by team, site or shift so a company-wide average never hides a department that has quietly stopped.
Run it, don't just buy it
Launch challenges and adjust the program without waiting on an account manager.
Aggregate by default
Employers see participation and trends. Individual health data stays with the individual and their coach.
Put your body f1rst.
Book a walkthrough for your organization, or start on your own today — same coaching, same programs, same app.