Privacy Policy

1. Information We Collect

We collect information you provide directly to us, such as when you create an account, use our services, or contact us. This includes:

• Name, email address, and contact information
• Health and fitness data you choose to share
• Payment and billing information
• Communications with coaches and support

2. How We Use Your Information

We use the information we collect to provide, maintain, and improve our services, including to:

• Create and manage your account
• Personalize workout and nutrition recommendations
• Process payments and subscriptions
• Send you updates and promotional communications

3. Data Security

We implement appropriate technical and organizational measures to protect the security of your personal information. All data is encrypted in transit and at rest using industry-standard encryption protocols.

4. Data Sharing

We do not sell your personal information. We may share your information with:

• Your assigned coach (for program delivery)
• Service providers who assist in our operations
• Your employer (for corporate wellness programs, aggregated data only)

5. Data Retention

We retain your personal information only for as long as necessary to provide our services and for the purposes described in this policy. Retention periods vary by the type of data:

• Account information (name, email, profile) — kept for as long as your account is active.
• Health and fitness data — kept while your account is active so we can track your progress, and deleted or anonymized when you delete your account.
• Payment and billing records — retained for up to 7 years after a transaction, as required by applicable tax and accounting laws.
• Communications with coaches and support — retained for up to 24 months after your last interaction.

When you delete your account, we delete or de-identify your personal data within 30 days, except where we are legally required to retain it (for example, to comply with tax, accounting, or other legal obligations) or to resolve disputes and enforce our agreements. Residual copies in our encrypted backups are purged within 30 days of deletion. You can request deletion of your account and data at any time by contacting support@bodyf1rst.com.

6. Your Rights

You have the right to access, update, or delete your personal information at any time. You can also opt out of promotional communications. To exercise these rights, please contact us at support@bodyf1rst.com.

7. Contact Us

If you have any questions about this Privacy Policy, please contact us at: